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What's gone wrong at Nike? How the world's sportswear giant lost its mojo

Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.

BBC News|Thu, 1 October 2026 at 23:32

Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.

This summary was compiled from a public newswire feed. The original reporting is by BBC News and remains their copyright — read it at the source.